Service-Dominant Logic Utilized to Revitalize a Golf Course:
The number of users in golf courses has decreased recently. The purpose of this study was to investigate a marketing strategy to revitalize the golf course operation business. In this study, we analyzed why measures taken to date were not effective to increase the number of users. We then evaluated...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2020-03-01
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| Series: | Maketingu rebyu |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketingreview/1/1/1_2020.001/_html/-char/en |