Increasing Condom Use and STI Testing: Creating a Behaviourally Informed Sexual Healthcare Campaign Using the COM-B Model of Behaviour Change

Increasing Condom Use and STI Testing: Creating a Behaviourally Informed Sexual Healthcare Campaign Using the COM-B Model of Behaviour Change

Sexually transmitted infections (STIs) are a major public health challenge. Although theoretically informed public health campaigns are more effective for changing behaviour, there is little evidence of their use when campaigns are commissioned to the commercial sector. This study describes the impl...

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Bibliographic Details
Main Authors: Sara Bru Garcia, Małgorzata Chałupnik, Katy Irving, Mark Haselgrove
Format: Article
Language:English
Published: MDPI AG 2022-04-01
Series:Behavioral Sciences
Subjects:
COM-B model
behaviour change
co-creation
sexual health
public health campaigns
Online Access:https://www.mdpi.com/2076-328X/12/4/108

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https://www.mdpi.com/2076-328X/12/4/108

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