Increasing Condom Use and STI Testing: Creating a Behaviourally Informed Sexual Healthcare Campaign Using the COM-B Model of Behaviour Change
Sexually transmitted infections (STIs) are a major public health challenge. Although theoretically informed public health campaigns are more effective for changing behaviour, there is little evidence of their use when campaigns are commissioned to the commercial sector. This study describes the impl...
Main Authors: | Sara Bru Garcia, Małgorzata Chałupnik, Katy Irving, Mark Haselgrove |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2022-04-01
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Series: | Behavioral Sciences |
Subjects: | |
Online Access: | https://www.mdpi.com/2076-328X/12/4/108 |
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