How Sexualised Images in Advertisements Influence the Attention and Preference of Consumers with a Modern View

How Sexualised Images in Advertisements Influence the Attention and Preference of Consumers with a Modern View

This paper aims to determine how using sexualised images in advertisements influences the attention and preference of consumers with a modern attitude towards gender stereotypes. This research used a methodological approach based on eye tracking of the perception of advertising images – an eye-tra...

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Bibliographic Details
Main Authors: Kristian Pentus, Mariia Ruusu, Andres Kuusik, Liudmyla Dorokhova, Kerli Ploom
Format: Article
Language:English
Published: Vilnius University Press 2023-07-01
Series:Organizations and Markets in Emerging Economies
Subjects:
marketing
eye-tracking
gender stereotypes
perfume advertisements
sexual appeals in marketing
Online Access:https://www.zurnalai.vu.lt/omee/article/view/29678

Internet

https://www.zurnalai.vu.lt/omee/article/view/29678

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