Cross-cultural impact of (in)genuine, smiling celebrities in online advertising
Promoting products via Instagram is a rapidly growing phenomenon in the world of online advertising. These advertisements’ ability to stand out and obtain desired consumer outcomes has become increasingly challenging due to the enormous amount of advertisements already present on this platform....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of the Algarve - ESGHT - CIEO
2019-10-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://www.tmstudies.net/index.php/ectms/article/view/1154/pdf_139 |