Building e-trust and e-retention in online shopping: the role of website design, reliability and perceived ease of use

Building e-trust and e-retention in online shopping: the role of website design, reliability and perceived ease of use

Purpose – This study aims to examine the impact of website design, reliability and perceived ease of use as an engagement motivational factors on customer e-trust and e-retention in online shopping. Design/methodology/approach – By using deductive approach, quantitative methods and purposive samplin...

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Bibliographic Details
Main Authors: Oussama Saoula, Amjad Shamim, Norazah Mohd Suki, Munawar Javed Ahmad, Muhammad Farrukh Abid, Ataul Karim Patwary, Amir Zaib Abbasi
Format: Article
Language:English
Published: Emerald Publishing 2023-08-01
Series:Spanish Journal of Marketing-ESIC
Subjects:
Customer engagement
Uses and gratification theory
E-retention
Website design
Perceived ease of use
Compromiso del cliente
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SJME-07-2022-0159/full/pdf

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https://www.emerald.com/insight/content/doi/10.1108/SJME-07-2022-0159/full/pdf

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