Analisis City Branding Kabupaten Sukoharjo Sebagai Kota Jamu: Pendekatan Persepsi Brand Box Model
This study aims to assess the model city branding based on superior product through perception approach of brand box models. This study is conducted to explore consumer perceptions of a traditional medicinal herbal drink products”jamu” in order to build a city branding by medicinal product as region...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Merdeka Malang
2019-07-01
|
| Series: | Jurnal Manajemen Dan Kewirausahaan |
| Subjects: |