Virtual Reality in Festivals: A Systematic Literature Review and Implications for Consumer Research

Technological advancements in virtual reality have influenced festivalgoers, performers, and festival organizers. Due to the COVID-19 pandemic, organizers of cultural and tourism festivals have sought to deliver festivals online using virtual reality to provide an immersive experience from home. How...

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Bibliographic Details
Main Authors: Daisy Lee, Peggy M.L. Ng, Tai Ming Wut
Format: Article
Language:English
Published: Ital Publication 2022-08-01
Series:Emerging Science Journal
Subjects:
Online Access:https://www.ijournalse.org/index.php/ESJ/article/view/956