Semiotics across Cultures: An Analysis of Shop Signs in American and Iraqi Contexts
This study examines the textual and visual resources of shopfront advertising signs in two different linguistic and cultural contexts, namely, American English and Iraqi Arabic from a semiotics perspective. A multi-analytic semiotics model has been used to examine forty Iraqi and American café and r...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Arabic |
| Published: |
University of Baghdad
2018-09-01
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| Series: | مجلة الآداب |
| Online Access: | https://aladabj.uobaghdad.edu.iq/index.php/aladabjournal/article/view/112 |
| _version_ | 1811189770076815360 |
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| author | نصير عباس غبن الزبيدي مروة فراس عبدالله |
| author_facet | نصير عباس غبن الزبيدي مروة فراس عبدالله |
| author_sort | نصير عباس غبن الزبيدي |
| collection | DOAJ |
| description | This study examines the textual and visual resources of shopfront advertising signs in two different linguistic and cultural contexts, namely, American English and Iraqi Arabic from a semiotics perspective. A multi-analytic semiotics model has been used to examine forty Iraqi and American café and restaurant signs, divided equally into twenty signs for each language. The corpus analysis has revealed that the verbal and visual resources work in parallel in the shop advertising discourse of the two linguistic landscapes under investigation. That is, the discourse of shop advertising signs of the two linguistic landscapes generally tends to use the same textual and visual resources. Moreover, American and Iraqi advertising shop signs are laden with the socio-cultural practices and assumptions of the American and Iraqi societies. Finally, a number of conclusions are presented. |
| first_indexed | 2024-04-11T14:41:08Z |
| format | Article |
| id | doaj.art-e0e0779fffc04e7c94ef2b4573cff2fc |
| institution | Directory Open Access Journal |
| issn | 1994-473X 2706-9931 |
| language | Arabic |
| last_indexed | 2024-04-11T14:41:08Z |
| publishDate | 2018-09-01 |
| publisher | University of Baghdad |
| record_format | Article |
| series | مجلة الآداب |
| spelling | doaj.art-e0e0779fffc04e7c94ef2b4573cff2fc2022-12-22T04:18:01ZaraUniversity of Baghdadمجلة الآداب1994-473X2706-99312018-09-01112410.31973/aj.v1i124.112Semiotics across Cultures: An Analysis of Shop Signs in American and Iraqi Contextsنصير عباس غبن الزبيدي0مروة فراس عبدالله1Department of English College of Arts University of BaghdadDepartment of English College of Arts University of BaghdadThis study examines the textual and visual resources of shopfront advertising signs in two different linguistic and cultural contexts, namely, American English and Iraqi Arabic from a semiotics perspective. A multi-analytic semiotics model has been used to examine forty Iraqi and American café and restaurant signs, divided equally into twenty signs for each language. The corpus analysis has revealed that the verbal and visual resources work in parallel in the shop advertising discourse of the two linguistic landscapes under investigation. That is, the discourse of shop advertising signs of the two linguistic landscapes generally tends to use the same textual and visual resources. Moreover, American and Iraqi advertising shop signs are laden with the socio-cultural practices and assumptions of the American and Iraqi societies. Finally, a number of conclusions are presented.https://aladabj.uobaghdad.edu.iq/index.php/aladabjournal/article/view/112 |
| spellingShingle | نصير عباس غبن الزبيدي مروة فراس عبدالله Semiotics across Cultures: An Analysis of Shop Signs in American and Iraqi Contexts مجلة الآداب |
| title | Semiotics across Cultures: An Analysis of Shop Signs in American and Iraqi Contexts |
| title_full | Semiotics across Cultures: An Analysis of Shop Signs in American and Iraqi Contexts |
| title_fullStr | Semiotics across Cultures: An Analysis of Shop Signs in American and Iraqi Contexts |
| title_full_unstemmed | Semiotics across Cultures: An Analysis of Shop Signs in American and Iraqi Contexts |
| title_short | Semiotics across Cultures: An Analysis of Shop Signs in American and Iraqi Contexts |
| title_sort | semiotics across cultures an analysis of shop signs in american and iraqi contexts |
| url | https://aladabj.uobaghdad.edu.iq/index.php/aladabjournal/article/view/112 |
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