The Impact of Consumers’ Service Encounter Expectation on Their Service Encounter Perception in Healthcare Services
The purpose of this study is to examine the impact of consumers’ service encounter expectations on their service encounter perceptions in healthcare service (especially in cosmetic surgeries). PAKSERV scale was used for measuring service encounter expectation and perception. CFA analysis was conduct...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2018-08-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1148_0c6b597a6615aad451340017d1b91fdc.pdf |