ROA CLUJ: REKO TYPE SUSTAINABLE MARKETING NETWORK IN ROMANIA
The trend of sustainable consumption induces a change in the marketing strategies, applying a marketing type that promotes the culture of quality, and employs the principles of eco-rationality in choosing the tools of interaction with the consumers. The originally Finnish REKO (abbreviation of the S...
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| Format: | Article |
| Language: | English |
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Babes-Bolyai University, Cluj-Napoca
2021-10-01
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| Series: | Territorial Identity and Development |
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| Online Access: | http://territorial-identity.ro/wp-content/uploads/2021/10/1_Havadi-Nagy_TID_2_2021.pdf |