Narrative Analysis Of TV Commercials
TV commercials as multifarious media texts use various contrivances of which narrative and fundamental elements of short stories can be mentioned. These texts also make use of cultural codes in order to alter audiences\' opinion and to function as influential apparatus of persuasion. So, in ord...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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Iranian Institute for Social and Cultural Studies
2017-09-01
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| Series: | Taḥqīqāt-i Farhangī-i Īrān |
| Subjects: | |
| Online Access: | http://www.jicr.ir/article_153_392b1e37aa998105be4dd29e82e2e208.pdf |