Customer Services: A Case Study of Cellular Phone Companies in Pakistan

Customer Service is a highly demanding and challenging job in service sector. It is most difficult and greatly intricate but is inevitable for survival in any competitive market. Better-informed customers are more discerning customers; they want it all. Nothing less than high-quality, fully featured...

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Main Authors: Rizwan A. Bhutto, Azra Maqsood
Format: Article
Language:English
Published: Shaheed Zulfikar Ali Bhutto Institute of Science and Technology 2007-06-01
Series:JISR Management and Social Sciences & Economics
Subjects:
Online Access:https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/366
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author Rizwan A. Bhutto
Azra Maqsood
author_facet Rizwan A. Bhutto
Azra Maqsood
author_sort Rizwan A. Bhutto
collection DOAJ
description Customer Service is a highly demanding and challenging job in service sector. It is most difficult and greatly intricate but is inevitable for survival in any competitive market. Better-informed customers are more discerning customers; they want it all. Nothing less than high-quality, fully featured products at reasonable prices are needed to satisfy them. As a consequence, they are in a position to demand service, customized products and personal attention. Deregulation of services, growing competition, fluctuations in demand, and the application of new technologies are presenting a considerable challenge to service companies. The mastery of customer service can mean the difference between success and failure. The corporate trend of raising customer service is a business necessity. Experts believe that customers are more willing to forgive a product failure than a service failure by a ratio of 5 to 1. The service-oriented transformation is the successor to classic business transformation initiatives. Service-oriented transformation represents new methodologies and approaches that incorporate new technology trends such as service –oriented architecture, enterprise service bus, and model-driven architecture.
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spelling doaj.art-e118d039dafb47ad958473e272c635592023-04-05T15:22:42ZengShaheed Zulfikar Ali Bhutto Institute of Science and TechnologyJISR Management and Social Sciences & Economics2616-74761998-41622007-06-0151Customer Services: A Case Study of Cellular Phone Companies in Pakistan Rizwan A. Bhutto0Azra Maqsood1SZABIST-KarachiSZABIST-KarachiCustomer Service is a highly demanding and challenging job in service sector. It is most difficult and greatly intricate but is inevitable for survival in any competitive market. Better-informed customers are more discerning customers; they want it all. Nothing less than high-quality, fully featured products at reasonable prices are needed to satisfy them. As a consequence, they are in a position to demand service, customized products and personal attention. Deregulation of services, growing competition, fluctuations in demand, and the application of new technologies are presenting a considerable challenge to service companies. The mastery of customer service can mean the difference between success and failure. The corporate trend of raising customer service is a business necessity. Experts believe that customers are more willing to forgive a product failure than a service failure by a ratio of 5 to 1. The service-oriented transformation is the successor to classic business transformation initiatives. Service-oriented transformation represents new methodologies and approaches that incorporate new technology trends such as service –oriented architecture, enterprise service bus, and model-driven architecture. https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/366Service SectorCustomized productsDeregulationService-oriented transformationEnterprise Service BusModel-driven Architecture
spellingShingle Rizwan A. Bhutto
Azra Maqsood
Customer Services: A Case Study of Cellular Phone Companies in Pakistan
JISR Management and Social Sciences & Economics
Service Sector
Customized products
Deregulation
Service-oriented transformation
Enterprise Service Bus
Model-driven Architecture
title Customer Services: A Case Study of Cellular Phone Companies in Pakistan
title_full Customer Services: A Case Study of Cellular Phone Companies in Pakistan
title_fullStr Customer Services: A Case Study of Cellular Phone Companies in Pakistan
title_full_unstemmed Customer Services: A Case Study of Cellular Phone Companies in Pakistan
title_short Customer Services: A Case Study of Cellular Phone Companies in Pakistan
title_sort customer services a case study of cellular phone companies in pakistan
topic Service Sector
Customized products
Deregulation
Service-oriented transformation
Enterprise Service Bus
Model-driven Architecture
url https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/366
work_keys_str_mv AT rizwanabhutto customerservicesacasestudyofcellularphonecompaniesinpakistan
AT azramaqsood customerservicesacasestudyofcellularphonecompaniesinpakistan