Consumer choice influenced by advertising: social and psychological aspects
In today's environment, the advertising industry has been a great success, as advertising is an effective tool for modifying customer behavior, attracting attention to products and creating a positive image of the company. Therefore, advertising gurus have begun to look for new approaches to c...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
State Higher Educational Institution “Ukrainian State University of Chemical Technology”
2019-12-01
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| Series: | Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет |
| Subjects: | |
| Online Access: | https://udhtu.edu.ua/public/userfiles/file/EK_journal/2019-2/Kuchkova.pdf |