Factors influencing customer selection of omni-channel supermarket retailing: An empirical study in Sri Lanka
Purpose: This study aims to identify the factors affecting and impacting the Omni channel selection of customers in supermarket retailing, addressing a research gap in this area. Methodology: The researcher conducted an empirical study using a questionnaire distributed among 384 supermarket customer...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Centre of Sociological Research, Szczecin, Poland
2024-05-01
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| Series: | Journal of Sustainable Development of Transport and Logistics |
| Subjects: | |
| Online Access: | https://jsdtl.sciview.net/index.php/jsdtl/article/view/28 |