Students’ Choice Intention of a Higher Learning Institution : An Application of the Theory of Reasoned Action (TRA)
The purpose of the present study is to identify the determinants of upper secondary level students’ intentions whether to choose a private or a public higher learning institution. Ajzen and Fishbein’s (1980) Theory of Reasoned Action was used as the basis for this study. The theory posits that the i...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2020-01-01
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| Series: | Malaysian Management Journal |
| Online Access: | https://www.scienceopen.com/document?vid=d8099c2f-8931-4c46-9160-006ce0d976a2 |