The Role of Flow Theory in Viral Promotional Advergames: An exploration of Forwarding the Game and Sharing Personal Data
Abstract The purpose of this research was to investigate the role of Flow theory in viral promotional advergames with an emphasis on sharing personal data and forwarding the games. Using a viral marketing campaign, 393 out of 765 participants clicked on the game link sent via email, But 288 people p...
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| Format: | Article |
| Language: | fas |
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Iranian Business Management Association
2023-09-01
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| Series: | ارزش آفرینی در مدیریت کسب و کار |
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| Online Access: | https://www.jvcbm.ir/article_176723_28a3ad6f68f6b12a401a2ac193c76150.pdf |