Analysis of Online Rating and Online Review on Hotel Buying Interest

This research is motivated by the decreased room occupancy rates in Indonesia due to the COVID-19 pandemic, where the hotel industry is one of the major industries in this country. With this pandemic, people have new considerations in choosing hotels by tending to look for information on the intern...

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Bibliographic Details
Main Authors: Annisa Nurfitriani, Yulia Nur Hasanah
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2022-08-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/1774