The Effect of Brand Image of Food and Beverage Products by People with Disabilities on Sales Volume of KUBE “BISA” PERPENCA
This study aims to determine the effect of brand image on sales volume in KUBE “BISA” PERPENCA joint business group where most of its members have disabilities, whether the level of product sales can increase by using a brand image strategy. In this study, researchers used a qualitative descriptive...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
cita konsultindo
2023-08-01
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| Series: | Asian Journal of Management, Entrepreneurship and Social Science |
| Subjects: | |
| Online Access: | https://ajmesc.com/index.php/ajmesc/article/view/516 |