DEVELOPMENT OF ENTRY LOCATION ASSESSMENT CRITERIA (ELAC) MODEL FOR MALAYSIAN CONSTRUCTION FIRMS IN INTERNATIONAL MARKETS

DEVELOPMENT OF ENTRY LOCATION ASSESSMENT CRITERIA (ELAC) MODEL FOR MALAYSIAN CONSTRUCTION FIRMS IN INTERNATIONAL MARKETS

Malaysian construction firms have increasingly gained investment opportunities in foreign countries pushed by the competitive and saturated domestic market. However, the entry location decision involves complex factors to be considered by these firms prior to their international operations. Currentl...

Full description

Bibliographic Details
Main Authors: Norizzati Ibrahim, Che Maznah Mat Isa, Christopher Nigel Preece, Nur Kamaliah Mustaffa, Atiqah Najwa
Format: Article
Language:English
Published: Universiti Teknologi MARA, Negeri Sembilan 2021-04-01
Series:Journal of Academia
Subjects:
assessment criteria
construction firms
entry location
international markets
Online Access:https://myjms.mohe.gov.my/index.php/joa/article/view/10106

Internet

https://myjms.mohe.gov.my/index.php/joa/article/view/10106

Similar Items