Playful Capitalism, or Play as an Instrument of Capital
This article applies Gray and Suri’s concept of Ghost Work and Ekbia and Nardi’s concept of Heteromation to the analysis of Quick, Draw!, a game-like product developed by Google. The article argues that digital capitalism uses play as an instrument to make exploitative labor practices feel more eng...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Portuguese |
| Published: |
Programa de Pós-Graduação em Comunicação
2021-09-01
|
| Series: | Revista Contracampo |
| Online Access: | https://periodicos.uff.br/contracampo/article/view/50103 |
| Summary: | This article applies Gray and Suri’s concept of Ghost Work and Ekbia and Nardi’s concept of Heteromation to the analysis of Quick, Draw!, a game-like product developed by Google. The article argues that digital capitalism uses play as an instrument to make exploitative labor practices feel more engaging, while camouflaging their being work.
|
|---|---|
| ISSN: | 1414-7483 2238-2577 |