Obstacles of Attracting Sponsorship in the Sport Industry of East Azarbaijan Province
Sponsorship has become a vital part of funding for a wide range of sporting, artistic, and social events. Sponsorship has been increasing as an element of marketing communications. However, there are obstacles to attracting sponsors in the sport industry. The present study investigates the obstacles...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Islamic Azad University, Tabriz Branch
2009-11-01
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| Series: | مدیریت بهره وری |
| Subjects: | |
| Online Access: | http://jpm.iaut.ac.ir/article_518508_bc8c8f1bc1ab3fb3aab031c5270e7cc2.pdf |