Obstacles of Attracting Sponsorship in the Sport Industry of East Azarbaijan Province
Sponsorship has become a vital part of funding for a wide range of sporting, artistic, and social events. Sponsorship has been increasing as an element of marketing communications. However, there are obstacles to attracting sponsors in the sport industry. The present study investigates the obstacles...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Islamic Azad University, Tabriz Branch
2009-11-01
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| Series: | مدیریت بهره وری |
| Subjects: | |
| Online Access: | http://jpm.iaut.ac.ir/article_518508_bc8c8f1bc1ab3fb3aab031c5270e7cc2.pdf |
| Summary: | Sponsorship has become a vital part of funding for a wide range of sporting, artistic, and social events. Sponsorship has been increasing as an element of marketing communications. However, there are obstacles to attracting sponsors in the sport industry. The present study investigates the obstacles to attracting sponsorship in the sport industry of East Azarbaijan Province. The data collection instrument was a highly reliable researcher-made questionnaire (α=0.813). The statistical population of this study was all the managers of factories and private companies, club managers and sport headquarters in East Azarbaijan. The data were analyzed through the descriptive as well as the non-parametric U-Mann-Whitney inferential statistics with P |
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| ISSN: | 2716-9979 2476-7298 |