Obstacles of Attracting Sponsorship in the Sport Industry of East Azarbaijan Province
Sponsorship has become a vital part of funding for a wide range of sporting, artistic, and social events. Sponsorship has been increasing as an element of marketing communications. However, there are obstacles to attracting sponsors in the sport industry. The present study investigates the obstacles...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
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Islamic Azad University, Tabriz Branch
2009-11-01
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| Series: | مدیریت بهره وری |
| Subjects: | |
| Online Access: | http://jpm.iaut.ac.ir/article_518508_bc8c8f1bc1ab3fb3aab031c5270e7cc2.pdf |
| _version_ | 1818414893554991104 |
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| author | Mir Hassan Seyyed Ameri Mehrdad Moharramzadeh Mehdi Bashiri Hamdollh Hadi |
| author_facet | Mir Hassan Seyyed Ameri Mehrdad Moharramzadeh Mehdi Bashiri Hamdollh Hadi |
| author_sort | Mir Hassan Seyyed Ameri |
| collection | DOAJ |
| description | Sponsorship has become a vital part of funding for a wide range of sporting, artistic, and social events. Sponsorship has been increasing as an element of marketing communications. However, there are obstacles to attracting sponsors in the sport industry. The present study investigates the obstacles to attracting sponsorship in the sport industry of East Azarbaijan Province. The data collection instrument was a highly reliable researcher-made questionnaire (α=0.813). The statistical population of this study was all the managers of factories and private companies, club managers and sport headquarters in East Azarbaijan. The data were analyzed through the descriptive as well as the non-parametric U-Mann-Whitney inferential statistics with P |
| first_indexed | 2024-12-14T11:26:20Z |
| format | Article |
| id | doaj.art-e1e504d5ce094bd59bf6dd72402050cf |
| institution | Directory Open Access Journal |
| issn | 2716-9979 2476-7298 |
| language | fas |
| last_indexed | 2024-12-14T11:26:20Z |
| publishDate | 2009-11-01 |
| publisher | Islamic Azad University, Tabriz Branch |
| record_format | Article |
| series | مدیریت بهره وری |
| spelling | doaj.art-e1e504d5ce094bd59bf6dd72402050cf2022-12-21T23:03:31ZfasIslamic Azad University, Tabriz Branchمدیریت بهره وری2716-99792476-72982009-11-0133 (10) پاییز164174518508Obstacles of Attracting Sponsorship in the Sport Industry of East Azarbaijan ProvinceMir Hassan Seyyed Ameri0Mehrdad Moharramzadeh1Mehdi Bashiri2Hamdollh Hadi3Assistant Professor of Sport Management and Planning of Urmia UniversityAssistant Professor of Sport Management and Planning of Urmia UniversityMaster of Sport Management in Urmia University / Teacher of Islamic Azad University, Tabriz BranchMaster of Sport Management in Urmia University / Teacher of Islamic Azad University, Tabriz BranchSponsorship has become a vital part of funding for a wide range of sporting, artistic, and social events. Sponsorship has been increasing as an element of marketing communications. However, there are obstacles to attracting sponsors in the sport industry. The present study investigates the obstacles to attracting sponsorship in the sport industry of East Azarbaijan Province. The data collection instrument was a highly reliable researcher-made questionnaire (α=0.813). The statistical population of this study was all the managers of factories and private companies, club managers and sport headquarters in East Azarbaijan. The data were analyzed through the descriptive as well as the non-parametric U-Mann-Whitney inferential statistics with Phttp://jpm.iaut.ac.ir/article_518508_bc8c8f1bc1ab3fb3aab031c5270e7cc2.pdfsport industryobstacles to attractingsport sponsorship |
| spellingShingle | Mir Hassan Seyyed Ameri Mehrdad Moharramzadeh Mehdi Bashiri Hamdollh Hadi Obstacles of Attracting Sponsorship in the Sport Industry of East Azarbaijan Province مدیریت بهره وری sport industry obstacles to attracting sport sponsorship |
| title | Obstacles of Attracting Sponsorship in the Sport Industry of East Azarbaijan Province |
| title_full | Obstacles of Attracting Sponsorship in the Sport Industry of East Azarbaijan Province |
| title_fullStr | Obstacles of Attracting Sponsorship in the Sport Industry of East Azarbaijan Province |
| title_full_unstemmed | Obstacles of Attracting Sponsorship in the Sport Industry of East Azarbaijan Province |
| title_short | Obstacles of Attracting Sponsorship in the Sport Industry of East Azarbaijan Province |
| title_sort | obstacles of attracting sponsorship in the sport industry of east azarbaijan province |
| topic | sport industry obstacles to attracting sport sponsorship |
| url | http://jpm.iaut.ac.ir/article_518508_bc8c8f1bc1ab3fb3aab031c5270e7cc2.pdf |
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