Exploring e-sports fans’ motivation for watching live streams based on self-determination theory

Abstract This study seeks to examine the multifaceted influences of diverse motivational factors on the live streaming engagement of e-sports fans based on self-determination theory. While previous research has focused on the offline participation in e-sports events, the shift towards live streaming...

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Bibliographic Details
Main Authors: Yuxin Tang, Xiaowen Zhang, Shengfeng Zan
Format: Article
Language:English
Published: Nature Portfolio 2024-06-01
Series:Scientific Reports
Subjects:
Online Access:https://doi.org/10.1038/s41598-024-64712-2