What is the “lite” in “alt-lite?” The discourse of white vulnerability and dominance among YouTube’s reactionaries

This article examines the discourse of “alt-lite” YouTube personalities in a North American context, with a focus on how whiteness is understood and represented. It argues that, despite their self-presentation as color-blind conservatives, these figures are firmly embedded within white supremacist i...

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Bibliographic Details
Main Author: Cindy Ma
Format: Article
Language:English
Published: SAGE Publishing 2021-08-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/20563051211036385