A Machine Learning Based Method for Customer Behavior Prediction

Under the data-driven environment, market competition is increasingly fierce. Enterprises begin to pay attention to precise marketing to make costs down, improve marketing efficiency and competitiveness. E-mail marketing is widely used in enterprises due to its advantages of low cost and wide audien...

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Bibliographic Details
Main Authors: Jing Li, Shuxiao Pan, Lei Huang, Xin Zhu*
Format: Article
Language:English
Published: Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek 2019-01-01
Series:Tehnički Vjesnik
Subjects:
Online Access:https://hrcak.srce.hr/file/332434