A Machine Learning Based Method for Customer Behavior Prediction
Under the data-driven environment, market competition is increasingly fierce. Enterprises begin to pay attention to precise marketing to make costs down, improve marketing efficiency and competitiveness. E-mail marketing is widely used in enterprises due to its advantages of low cost and wide audien...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek
2019-01-01
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| Series: | Tehnički Vjesnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/332434 |