Pengaruh Kualitas Pelayanan melalui Citra Perusahaan Terhadap Loyalitas Pelanggan PT. Perkebunan Nusantara V Pekanbaru

Pengaruh Kualitas Pelayanan melalui Citra Perusahaan Terhadap Loyalitas Pelanggan PT. Perkebunan Nusantara V Pekanbaru

This study aims to determine the effect of service quality through a corporate image on customer loyalty at PT Perkebunan Nusantara V Pekanbaru. This study uses a quantitative method in the type of explanatory research and uses primary data. Data collection was carried out using a questionnaire cons...

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Bibliographic Details
Main Authors: Mashur Fadli, Jeneva Augustin, Fatimah Zahara
Format: Article
Language:English
Published: Department of Business Administration, Diponegoro University 2023-03-01
Series:Jurnal Administrasi Bisnis
Subjects:
service quality
company image
customer loyalty
Online Access:https://ejournal.undip.ac.id/index.php/janis/article/view/46288

Internet

https://ejournal.undip.ac.id/index.php/janis/article/view/46288

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