Understanding Customer Satisfaction With Services by Leveraging Big Data: The Role of Services Attributes and Consumers’ Cultural Background

Understanding Customer Satisfaction With Services by Leveraging Big Data: The Role of Services Attributes and Consumers’ Cultural Background

User-generated content and online reviews (ORs) are becoming an increasingly relevant source of information for online customers who use them for purchasing decisions. This paper examines the impact of services attributes and consumers’ cultural background on customer satisfaction with se...

Full description

Bibliographic Details
Main Authors: Marcello Mariani, Giuseppe Di Fatta, Marco Di Felice
Format: Article
Language:English
Published: IEEE 2019-01-01
Series:IEEE Access
Subjects:
Big data
online reviews
online rating
expedia.com
hotel
cultural differences
Online Access:https://ieeexplore.ieee.org/document/8580523/

Internet

https://ieeexplore.ieee.org/document/8580523/

Similar Items