Opportunities of bank anti-crisis communications in the sphere of interactions with external parties
The management of banking institutions should be prepared for crisis situations. The bank must deploy different forms and channels of communication depending on the situation of the bank and in banking sector. Anti-crisis communication can be broadly divided into traditional and nontraditional, in c...
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| Format: | Article |
| Language: | English |
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Sumy State University
2011-12-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_1_132_137_6.pdf |