AI in the Luxury In-Store Atmospherics
Although the application of new-age technologies accelerated the orientation towards the online retailing journey in the pandemic context, the role of the physical store is still central in luxury shopping. The literature highlighted the growing impact of new-age technologies and Artificial Intelli...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Niccolò Cusano University-Rome
2023-11-01
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| Series: | Symphonya |
| Online Access: | https://symphonya.unicusano.it/article/view/13697 |