An Empirical Study Of User Acceptance Of Online Social Networks Marketing
The explosion of Internet usage has drawn the attention of researchers towards online Social Networks Marketing (SNM). Research has shown that a number of the Internet users are distrustful and indecisive, when it comes to the use of social networks marketing system. Therefore, there is a need for r...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
South African Institute of Computer Scientists and Information Technologists
2013-07-01
|
| Series: | South African Computer Journal |
| Subjects: | |
| Online Access: | http://sacj.cs.uct.ac.za/index.php/sacj/article/view/138 |