Motívy a bariéry nákupu udržateľnej módy generácie Z

The presented paper is focused on motives and barriers of sustainable fashion. The aim of the paper is to present the results of the research focused on the identification of main motives and barriers in making a sustainable fashion generation Z. The current generation of young people is growing up...

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Bibliographic Details
Main Authors: Petra Gundová, Viktória Volovská
Format: Article
Language:English
Published: Belianum. Matej Bel University Press. 2024-12-01
Series:Ekonomika a Spoločnosť
Subjects:
Online Access:https://ekonomikaaspolocnost.umb.sk/wp-content/uploads/2024/12/EaS_2_2024_3_48-61-1.pdf