Misspelled logotypes: the hidden threat to brand identity
Abstract Brand names are valuable company assets often accompanied by a unique graphical composition (i.e., as logotypes). Recent research has demonstrated that this uniqueness makes brand names and logotypes susceptible to counterfeiting through misspelling by transposition in tasks that require pa...
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| Format: | Artikel |
| Sprache: | English |
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Nature Portfolio
2023-10-01
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| Schriftenreihe: | Scientific Reports |
| Online Zugang: | https://doi.org/10.1038/s41598-023-45213-0 |