Providing a model for explaining retailers based brand equity
There are plenty of researches that have investigated brand equity from consumer’s perspective, but rarely Researchers investigated brand equity from the point of view of retailers. However, a large number of products is not sold directly to consumers, but delivered indirectly through retailers. Re...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2012-09-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-280-1&slc_lang=en&sid=1 |