Enhancing social media engagement using AI-modified background music: examining the roles of event relevance, lyric resonance, AI-singer origins, audience interpretation, emotional resonance, and social media engagement

Enhancing social media engagement using AI-modified background music: examining the roles of event relevance, lyric resonance, AI-singer origins, audience interpretation, emotional resonance, and social media engagement

IntroductionDrawing on the S-O-R model, this study aims to investigate the influence of three stimuli from AI-modified music (i.e., event relevance, lyric resonance, and AI-singer origins), two responses from social media content consumers (i.e., audience interpretation and emotional resonance) on t...

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Bibliographic Details
Main Author: Xiaohui Gu
Format: Article
Language:English
Published: Frontiers Media S.A. 2024-04-01
Series:Frontiers in Psychology
Subjects:
social media engagement
AI-modified background music
event relevance
lyric resonance
AI-singer origins
audience interpretation
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2024.1267516/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2024.1267516/full

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