The Nation Branding in Romania, Approach to Strategy and Leadership
The purpose of this study is to analyze the structures, flows and leadership models employed by East European countries in order to build a strong Nation Brand. The country under radar in this paper is Romania. Methodology Qualitative research is employed comprising in face to face semi struct...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2023-06-01
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| Series: | Proceeding Papers (BASIQ International Conference) |
| Online Access: | https://conference.ase.ro/papers/2023/23009.pdf |