The adoption of foreign lexical material with preservation of the original written in the Latin alphabet has been a common character for many modern Russian texts since the early 1990s. We observe it particularly in foreign-language brand and product names (pragmatonyms) that are generally written e...
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| Format: | Article |
| Language: | English |
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Firenze University Press
2017-11-01
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| Series: | Studi Slavistici |
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| Online Access: | https://oaj.fupress.net/index.php/ss/article/view/2409 |