Formulasi Strategi Bersaing PT. Imago Kreasi Komunika di Industri Jasa Periklanan

After its establishment, PT. Imago Kreasi Komunika had experienced highly rapid growth from year to year; however, in 2013 the company suffered its losses. This condition was successfully overcome by the company by gaining its profit in 2014. Due to this condition, the company has been worried so th...

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Bibliographic Details
Main Authors: Teti Filantri Siregar, Heny K Daryanto, Setiadi Djohar
Format: Article
Language:Indonesian
Published: Bogor Agricultural University 2017-05-01
Series:Jurnal Aplikasi Bisnis dan Manajemen
Online Access:http://journal.ipb.ac.id/index.php/jabm/article/view/10990