‘Ageing youthfully’ or the rhetoric of medical English in advertising
This study examines how cosmetics brands adopt characteristics of medical English in their web sites as a rhetorical strategy to persuade consumers. From the joint perspective of rhetoric, understood as persuasive stylistic choices, and a relevance-theoretic approach to pragmatics, the present paper...
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| Format: | Article |
| Language: | English |
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Asociación Europea de Lenguas para Fines Específicos
2014-10-01
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| Series: | Ibérica |
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| Online Access: | http://www.aelfe.org/documents/04_28_Diez.pdf |