The Global Impact of Artificial Intelligence and Machine Learning on the Efficiency of e-Commerce

Artificial intelligence and machine learning have had a significant impact on e-commerce, allowing companies to analyze large amounts of data and make managerial decisions more efficiently. These technologies improve customer experience, sales, profitability, and business processes of companies in t...

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Bibliographic Details
Main Author: Bulakh Oleksandr V.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2023-08-01
Series:Bìznes Inform
Subjects:
Online Access:https://www.business-inform.net/export_pdf/business-inform-2023-8_0-pages-114_121.pdf