The Impact of Moderators and Trust on Consumer’s Intention to Use a Mobile Phone for Purchases
Purpose: This paper examines the consumers’ acceptance and usage of technology, which is an important and widely discussed topic. The aim is to explore the impact of moderators (gender, age, experience in using mobile Internet technologies) and trust towards one’s intention to use a mobile phone for...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Kozminski University
2017-06-01
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| Series: | Journal of Management and Business Administration, Central Europe |
| Subjects: | |
| Online Access: | http://mbace.eu/resources/html/article/details?id=148971 |