Reduce by How Much? Calibrating Meat Reduction Appeals to Maximize Their Effectiveness
Meat-rich diets have a negative impact on animal welfare, consumer health, and the environment. In recent years, research has begun to explore which approaches are most effective at reducing consumption. A question that has been the subject of extensive debate is whether appeals are more effective w...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
PsychOpen GOLD/ Leibniz Institute for Psychology
2023-02-01
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| Series: | Psychology of Human-Animal Intergroup Relations |
| Subjects: | |
| Online Access: | https://doi.org/10.5964/phair.9511 |