Personal Migrant Stories as Persuasive Devices: Effects of Audience–Character Similarity and Narrative Voice
The design of campaigns for the improvement of intergroup attitudes requires innovative approaches that consider both the characteristics of the messages and the psychological processes they evoke. This work addresses the study of factors that increase the persuasive effectiveness of testimonial mes...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
PsychOpen GOLD/ Leibniz Institute for Psychology
2022-03-01
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| Series: | Journal of Social and Political Psychology |
| Subjects: | |
| Online Access: | https://jspp.psychopen.eu/index.php/jspp/article/view/8237 |