Research on Advertising and Quality of Paid Apps, Considering the Effects of Reference Price and Goodwill
Considering users’ perceptions can help managers develop more accurate business strategies. Utilizing optimal control theory, this paper takes the reference price and goodwill of paid App as the state variables to analyze the paid App’s optimal product quality and the platform’s optimal advertising...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2020-05-01
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Series: | Mathematics |
Subjects: | |
Online Access: | https://www.mdpi.com/2227-7390/8/5/733 |