Marketing Innovation in the Digital Communication Era

This research is motivated by the presence of E-Commerce which attracts customers by providing many discounts and providing easy access to customers. Both hardware (mobile phone use) and software (easy access to applications). The purpose of this research is to understand and identify technological...

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Bibliographic Details
Main Authors: Jihan Afifah Wahyu Aroyssi, Maulana Raihan Fathin, Yudis Ilmi Priabas
Format: Article
Language:English
Published: Universitas Komputer Indonesia 2022-04-01
Series:International Journal of Research and Applied Technology
Subjects:
Online Access:https://ojs.unikom.ac.id/index.php/injuratech/article/view/6934