Generational Cohort Analysis of Sports Spectators:
In the U.S., there has been growth of research methods utilizing the “Generational Cohort Theory,” which proposes that people who are brought up in the same era should share the same values. However, there are only a few case studies using this segmentation method in Japan. Therefore, the aim of thi...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2022-09-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/42/2/42_2022.046/_html/-char/en |