THE PROCESS OF INTERNATIONALIZATION OF BRAZILIAN FIRMS: STUDY WITH FRANCHISORS
The purpose of this study is to analyze the process of internationalization of Brazilian firms, including the motivations for the internationalization, the modes of entry and the difficulties faced during this process. This research is relevant due to the importance of international management for B...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2012-01-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/115 |