Muslim fashion dynamics: The mediating role of positive emotion in elucidating impulsive buying behavior

Muslim fashion dynamics: The mediating role of positive emotion in elucidating impulsive buying behavior

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Growing Muslim fashion trends drive diverse demands. Business must cater to varied preferences, offering a range of styles to suit consumer wishes in the expanding Muslim fashion industry. This study conducted in Semarang City, Central Java, Indonesia involved 150 respondents and employed SmartPLS...

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Bibliographic Details
Main Authors: Andhy Tri Adriyanto, Ayu Nurafni Octavia, Ahmad Sahri Romadon
Format: Article
Language:English
Published: Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management 2024-02-01
Series:Asian Management and Business Review
Subjects:
Fashion involvement
Positive emotion
Impulsive buying
Muslim fashion
Online Access:http://journal.uii.ac.id/AMBR/article/view/31236

Internet

http://journal.uii.ac.id/AMBR/article/view/31236

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